Our AI’s Definitive List of the Most Engaging NBA Franchises for Copywriters

We built a model that predicts how engaging NBA fans will find content. It’s pretty sweet, check out our other blog posts for more information. It’s surprisingly predictive (like 4/5 times it can tell if apiece of text will be highly engaging). To train it, we basically fed it a ton of NBA content and trained a model to identify (using NLP) highly engaging content.

We thought it’d be fun to figure out which teams generate the highest chances for virality/engagement using our fancy custom AI. To run this experiment, we entered a generic phrase into our NBA model about a team…and then simply changed the team name and watched the score change.

Cleveland Cavaliers

54

Portland Trail Blazers

52

Golden State Warriors

52

San Antonio Spurs

52

Oklahoma City Thunder

50

Los Angeles Clippers

50

Toronto Raptors

49

Philadelphia 76ers

49

Denver Nuggets

49

New Orleans Pelicans

49

Minnesota Timberwolves

48

Dallas Mavericks

48

Brooklyn Nets

47

Los Angeles Lakers

47

Memphis Grizzlies

47

New York Knicks

46

Detroit Pistons

46

Milwaukee Bucks

46

Houston Rockets

46

Boston Celtics

45

Atlanta Hawks

45

Phoenix Suns

44

Chicago Bulls

43

Indiana Pacers

43

Washington Wizards

43

Charlotte Hornets

42

Orlando Magic

41

Sacramento Kings

41

Miami Heat

40

Utah Jazz

38

Okay… who had Cleveland at the top of their list? That’s wild. Interesting to see some of the big market teams in the middle of the pack(like the Nets and Lakers), it speaks to the glut of content out there about them.

So I guess if you’re an up and coming NBA content creator…attach yourself to the Cavaliers!

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