The most viral text of the last six months

Been awhile since we’ve posted! We’ve had a lot of work to get through on updating the product—We’re thrilled to say Slayer is 5x faster than it used to be, and our early results have been extremely encouraging (join our waitlist of partners by sending us a note —

In the spirit of reflecting on all the progress we’ve made in the last few months, we figured we’d share some of our learnings and trends from studying viral text over the last six months specifically.

Anything pandemic related still rules

Vaccines and variants seemed to be a major topic of discussion in social media and news. In particular, any text that was breaking news or adding additional information to the pandemic was deemed as particularly valuable by readers.

We don’t anticipate this trend will hold, though. Looking at viral text from 2018/19, it appears that breaking news and information was still valuable, but far from the most viral—think “Covfefe”. It will be interesting to see how the Slayer model adjusts to rewriting text as the world returns to “normal”—we’d anticipate things like entertainment (humor and intrigue), to become more viral and popular. We’re excited to see how the AI evolves!

One tidbit to leave you all with…

Here’s an example of how Slayer works—we ran a live pilot for an email marketing campaign.

Subject line: “Your online presence is poor”

Slayer edited subject line: “Your virtual footprint is not up to date”

The Slayer edited subject line got 10% more engagement… that’s not something that Grammarly or GPT-3 can do! We’re excited to share more A/B tests as we get deeper into integrations with our partner organizations.

See you all in the future!